We women know that fashion goes in cycles. But have you noticed that the colors available in clothing stores also often follow a year-round cycle?
In the spring and summer, as the light increases, light, fresh shades are offered as with the awakening nature, while in the fall, spicy and deeper, warm shades of brown, kerosene blue and mustard yellow. In winter, on the other hand, there are especially black and gray, as well as some bright colors – electric blue, strong green or red.
Feel the best colors for you
Related to fashion is that large marketing machinery tends to control consumer behavior by telling them what to buy at any given time.
However, you’ve probably noticed that certain colors and their shades make your look glow, and others dull your face tones, making you even look tired, sick, or pale. This is because our skin tones are different.
Women of Finnish descent are also found to have lighter and darker skin tones, cool and warm, as well as those with a soft overall appearance and those with a bright complexion.
Where did color analysis come from?
Underlying color analysis is a way to classify color tones and combine them with human coloring.
The artist Albert Munsell developed a color system according to which we classify shades according to their three properties (color temperature, darkness, or valence, and brightness, or saturation).
Artist and teacher Johannes Itten, for his part, discovered a connection between, among other things, the shades people chose for their paintings and their own physical coloring.
The actual color analysis was born in the 1940s and 1950s. The pioneer was artist and stylist Suzanne Caygill, among others, who learned through her work to discover how different shades dress different people.
Color analysis landed in Finland in the 1980s through Carole Jackson’s book Color Ideal and ideology. When her book Beauty in Colors (1986) was published in Finnish, the analyzes of the four color seasons (Winter, Spring, Summer, Autumn) in the Finnish market also began and the women took the color analysis boom.
Many women in their forties today remember from childhood that a mother, godmother, or some other close woman went for color analysis at the turn of the 80s and 90s.
Like trends in general, the color analysis boom lasted for a while and a variety of entrepreneurs entered the industry. Some focused on making quick quick wins, that is, quick color analyzes using the conveyor belt principle, for example, as a program number for women’s evenings. Needless to say, a job that includes accurate observation will suffer if it is done in 15 minutes instead of a couple of hours.
Why color analysis is on the surface again
Some of the women who underwent rapid color analysis during the previous boom have gotten a completely wrong result in the analysis. And it may have determined their dress in the worst case for over 30 years.
The in-depth Caps Colors® color analysis has been performed by women who have doubted the result of a previous rapid test so much that they have wanted to be re-analyzed. Indeed, one woman turned into a Winter woman and another who had the Autumn stamp turned into a Winter.
In recent years, color analysis has made a new comeback. This has certainly been influenced by the trend of sustainable clothing that has supplanted the fast fashion industry. Women want to make long-lasting clothing purchases, so you can pay more for quality and individual clothing if the quality clothing lasts for years.
When you know the best shades of color for yourself, it’s easier to make informed purchases that always make you look freely, energetic and radiant. Carefully done color analysis will soon pay for itself.
A different approach to seasonal colors
Women longed for a clothing boutique or online store with a selection of shades of clothing suitable for a cool and light summer woman, which emphasize the natural gold luster of the Spring woman, which adds depth to the warm and broken look of the autumn woman, and which side to the warm and broken look. -in a woman’s inherently “snow-like” essence.
The designer and entrepreneur behind the collection, Satu Ala-Louko, was immediately ready to put together mini-capsules from her collection according to the seasons, to ease the pain of women who went through color analysis to find the right shades.
Although it is now the spring season, the a la LOUKO collection also includes wonderful outfits for women in the summer, autumn and winter seasons. As an inspiration, together with Sadu, we compiled tastings from the collection, one for each color season.
This first image shows the warm color palettes of spring and fall, with shades folded in yellow. Light and bright spring on the left, deeper and more broken autumn on the right. 
Here are the cool shades of summer and winter with shades of blue (lower image). Light and broken summer on the left, deep, bright and contrasting winter on the right.
Spring woman
If you are a spring woman, your skin tone is more warm than cold. Spring females are typically “golden” and pale. The overall look of the face is bright rather than soft.
The spring woman glows in colors that reflect warm, bright light on her face. If you are a spring woman, try e.g. coral red, peach, warm yellow, fresh green, turquoise and creamy white.
Summer woman
If you are a summer woman, your skin tone is more cold than warm. Summer women are typically quite blonde and many describe their hair as “road-toned.” The overall look of the face is soft, maybe even hazy.
The summer woman glows in colors that reflect cold, soft light on her face. If you are a summer woman, try e.g. rose red, raspberry red, light yellow, denim blue, lavender purple and a cold but soft shade of white on the inside of the lemon.
Autumn woman
If you are an autumn woman, your skin tone is more warm than cold. Autumn women are often “olive-skinned” and dark. The overall look of the face has depth but softness.
The autumn woman glows in colors that reflect warm, soft light to the face and bring contrast to the essence. If you are an autumn woman, try e.g. salmon red, rusty red / brown, warm beige , forest green, kerosene blue and oyster white.
Winter woman
If you are wintery, your skin tone is more cold than warm. Winter women are typically contrasting and have strong traits. The overall look of the face is bright rather than soft.
The winter woman glows in colors that reflect cold, bright light on the face, or enhance contrast. If you are a winter woman, try e.g. fuchsia red, burgundy red, strong shades of blue, cold and deep gray, true shade of green and whitish white. Black also looks great under your face, while for women of other color seasons it makes it easily look tired and pale.
